Overview

A self-initiated scenario-based learning experience exploring Action Mapping principles through a fictional retail challenge. Learners act as consultants and improve customer footfall by making merchandising decisions across multiple store areas.

Challenge

Dreamland, a fictional retail chain, was experiencing declining customer footfall due to ineffective visual merchandising across key store areas. The challenge was to help learners identify and correct performance issues that directly influenced customer engagement.

My Contribution

• Research and analysis

• Action Mapping

• Storyboarding

• Visual design and illustration

• Storyline development

Learning Approach

• Action Mapping methodology

• Scenario-based practice

• Consequence-driven feedback

• Performance-focused learning design